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A five minute video interview with Google’s Matt Cutts, providing easy search engine optimization tips.
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I recently found a vendor via a complete social media experience—no direct marketing from this company at all―and I wanted to share it with you.
Archive for June, 2008
links for 2008-06-30
links for 2008-06-27
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Moving your site to a new domain is remarkably similar to moving to a new physical address. In some cases it’s much easier, you don’t have to pack up, or load or unload a U-Haul truck, but there are other considerations that you have to take into account
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A question from the audience in Hamburg. The answer, according to Tad Chef, is no. He discusses a few reasons why — and how to do it, if you really, really want to outsource it.
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A good overview of Press Release Grader on ragan.com. Includes results of a couple test runs.
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Google offers a free service called “Google Alerts” that marketing professionals can use to monitor the presence of their company online. The services emails you when new web pages are published that are relevant to the search you enter for the alert.
links for 2008-06-26
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It’s been a big month for false positives and getting caught with spam, and I’ve never been one to break up a theme. Short post, but an important one that every dev team should be aware of. The story starts with a smart SEOmoz member, Per Svanström, get
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You really don’t understand a concept until you know what it’s made of. The taxonomy of marketing (filled with a bazillion tactics) is murky at best. The tactics are so numerous, expensive and sometimes emotional that we easily focus on the urgent instead
links for 2008-06-25
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If you view calls from paying customers as expensive, then your goal will be to cut the cost of these interactions. That means fewer hours, more voice recognition and more wasted time by your customers. Once you’ve gone down that road, everything else see
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Here is a checklist of valuable questions and details to look for in a web analytics package related to your search engine marketing efforts.
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We have talked about long URLs are spammy in the past. But now we have a Google Groups thread with a Googler, JounMu, actually commented on a specific URL as being a bit too long for comfort.
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The biggest challenge for small bloggers is simply getting exposure to new readers. Here are some tips for small bloggers that want better results with social media:
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I just got my new weekly chart from Marketing Sherpa, and saw proof that email open rates have been declining rapidly for the past few years. Many technical / analytical marketers have known this for a while, but it is always great to have objective data
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